What do you get in a Minecor Lead Generation Program?
B2B SALES PIPELINE
Sales Opportunities / Appointments -- qualified B2B sales leads delivered to your sales force in near real-time. Qualification includes a prospect commitment to an onsite meeting or conference call, decision-maker, identified need/project, budget (can allocate budget), timeframe of purchase decision. (Note: The Qualified Sales Lead attributes can be customized)
Initial Interest Pipeline -- prospects that Minecor Sales Specialist(s) have spoken to and have developed interest your product/solution. Each prospect will undergo nurturing through various touch points throughout their sales cycle until developed into a transitionable sales opportunity.
Profiled Target Prospects -- Every Minecor program starts with a base of prospects from Minecor's Master Database. Prospects are identified based on the client customer profile which consists of multiple attributes.
Marketing Intelligence -- valuable data that is gathered during the sales process directly from buyers within the B2B marketplace.
LEAD GENERATION PROGRAM REPORTS (Ask your Minecor representative for full sample reports)
- Minecor B2B Lead Generation Program performance levels - prospect activity and lead metrics (quantity & quality of delivered qualified sales opportunities)
- Forecast - Sales Pipeline generated by Minecor program - Minecor will provide the pipeline performance summary along with Return on Investment (ROI) figures.
- Measure the engagement level and effectiveness of your sales force - report shows a snapshot of how many leads have been engaged, qualified, quoted, won, extended, and lost. This can show how well your regional sales teams are performing all the way to performance benchmarks of each sales representative.
Marketing Intelligence Reports
Minecor's Reporting & Analytics Department periodically assimilates this data and delivers it in a statistical and graphical format that can be presented at executive level meetings. The marketing reports can depict the following information:
- Corporate buyers acceptance level of your product/services - Find what corporate buyers think of your products/services. Minecor Sales Specialists check and track various aspects related to how B2B buyers perceive the benefit of your product/service and how well they fit within their environments.
- Trend analysis & recommendations - Minecor's marketing report will depict trends that can be product related, competitive driven, segment related, vertical and company size specific, messaging and buyer perception related and more. The impact of trend(s) is assessed and Minecor's management team provides recommendations based on years of experience.
