Austin, Texas – June 1, 2009 - Minecor, a provider of outsourced business-to-business sales and marketing support, today announced a new client who has chosen Minecor's B2B lead generation services as an instrument to augment its sales pipeline. 

The client’s software solutions are designed to work with a company’s ERP and existing enterprise applications such as Oracle ^® and SAP ^® to fully integrate supply chain execution and collaboration. Minecor was chosen as vendor of choice, for two reasons:  1) proven success and demonstrated ability to understand complex products and services,  2) the ability to provide consulting based upon market intelligence gathered during sales efforts.

"We are excited to represent this prestigious client.  We plan to test and strengthen messaging while simultaneously narrow prospect targeting for effectiveness," said Steve Cunningham, Minecor's CMO. "We will use our ongoing marketing analytics to increase our performance as the program matures." Minecor services integrated with its weekly client consultations and custom marketing analytics, further ensures success for this type of complex selling.

Minecor is an outsourced B2B Sales & Marketing company structured to be an integrated extension of our clients’ Sales and Marketing organizations. Privately held and located in Austin, Texas, Minecor is a professional B2B sales lead generation services firm specializing in driving and influencing incremental revenue through integrated Sales and Marketing support.  Minecor knows what it takes to develop finely tuned target markets, deliver highly qualified B2B sales opportunities, sell products and services, up sell and cross sell existing customers and gather key Market Intelligence. Minecor focuses on working with B2B Technology, Pharmaceutical & Bio-tech, and Financial Services companies with complex products and services.