Austin, Texas – November 18, 2009 - Minecor, a firm specialiizing in outsourced complex sales and marketing solutions to technology, pharma/biotech, and financial services industries, today announced a national IT integrator, who is a VAR Top 500 member, has extended its agreement for Minecor's business lead generation services.

As a reseller partner to one of Minecor’s Fortune 100 clients, this client benefits from the execution of a specialized program running in parallel with the existing lead generation and support services Minecor provides to the tier one manufacturer.  “As we have been told by this client, our ability to achieve their performance benchmarks on sales-ready B2B lead output combined with our lead nurturing successes has compelled them to extend the contract,” states Gregory Sherrill, Minecor’s CEO.

Minecor leverages its client’s marketing activities through relationship-based lead nurturing.  This ultimately improves the overall return on investment by strengthening the sales pipeline. Over time, the lead fall-out is eliminated or minimized, especially for solutions which have a lengthy sales cycle.

Minecor is an outsourced B2B Sales & Marketing company structured to be an integrated extension of our clients’ Sales and Marketing organizations. Privately held and located in Austin, Texas, Minecor is a professional B2B sales lead generation services firm specializing in driving and influencing incremental revenue through integrated Sales and Marketing support.  Minecor knows what it takes to develop finely tuned target markets, deliver highly qualified B2B sales opportunities, sell products and services, up sell and cross sell existing customers and gather key Market Intelligence. Minecor focuses on working with B2B Technology, Pharmaceutical & Bio-tech, and Financial Services companies with complex products and services.