Austin, Texas – November 4, 2009 - Minecor,  a firm specialiizing in outsourced B2B lead generation for complex sales to technology, pharma/biotech, and financial services industries, today announced that a tier one healthcare management software company has selected Minecor to develop its sales pipeline.

This success story begins approximately five years ago, when an upcoming software company employed Minecor’s services to assist in its efforts to expand its presence in the marketplace.  During the two year engagement, Minecor used its complex sales and marketing expertise to build a sales pipeline.  “Our client experienced a continuation of closed sales as a result of our sales ready leads.  This was true even several years after our engagement. This success is due to our relationship based multi-touch marketing approach which includes building relationships and nurturing prospects through the buying cycle," notes Minecor’s CEO, Gregory Sherrill.

Since the original engagement, the company was acquired by a much larger complimentary entity.  The management team sought Minecor to augment its business lead generation efforts for the array of complex products/services and, once again, expand marketshare.

Minecor is an outsourced B2B Sales & Marketing company structured to be an integrated extension of our clients’ Sales and Marketing organizations. Privately held and located in Austin, Texas, Minecor is a professional B2B sales lead generation services firm specializing in driving and influencing incremental revenue through integrated Sales and Marketing support.  Minecor knows what it takes to develop finely tuned target markets, deliver highly qualified B2B sales opportunities, sell products and services, up sell and cross sell existing customers and gather key Market Intelligence. Minecor focuses on working with B2B Technology, Pharmaceutical & Bio-tech, and Financial Services companies with complex products and services.