Austin, Texas – August 12, 2009 - Minecor is complemented for its stellar performance by the Senior Director Americas Marketing, Hitachi Data Systems, a two plus year client. Minecor announces stellar results of 1300% Return on Investment (ROI) from its business-to-business outsourced sales and marketing support. The services include working the "front end" of the sales process to include, target profiling, data supply and management, cold calling, lead generation, lead incubation, inbound sales support, marketing event integration, sales pipeline transition, and market intelligence and analytics.

The Minecor track record rose remarkably during second quarter of 2009 from 800% to 1300% ROI. This is further proof to Minecor’s ability to develop and transition qualified B2B "sales ready" opportunities despite a struggling economy. "This success is largely due to their ability to integrate a multitude of ongoing marketing initiatives within a complex sales process…," states Senior Director Americas Marketing, Hitachi Data Systems. full testimonial

We are excited to represent this prestigious client.  We plan to test and strengthen messaging while simultaneously narrow prospect targeting for effectiveness," said Steve Cunningham, Minecor's CMO. "We will use our ongoing marketing analytics to increase our performance as the program matures." Minecor services integrated with its weekly client consultations and custom marketing analytics, further ensures success for this type of complex selling.

Minecor is an outsourced B2B Sales & Marketing company structured to be an integrated extension of our clients’ Sales and Marketing organizations. Privately held and located in Austin, Texas, Minecor is a professional B2B sales lead generation services firm specializing in driving and influencing incremental revenue through integrated Sales and Marketing support.  Minecor knows what it takes to develop finely tuned target markets, deliver highly qualified B2B sales opportunities, sell products and services, up sell and cross sell existing customers and gather key Market Intelligence. Minecor focuses on working with B2B Technology, Pharmaceutical & Bio-tech, and Financial Services companies with complex products and services.